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Agenda Item: Old Business |
Prepared By: Jim Kornas |
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Business: 2024 Marco-In-Bloom Contest |
Department: Executive Office |
Subject:
Title
2024 Marco-In-Bloom Yard Sign Design Concepts, Online Applications, and Promotional Plans Update (J. McDonald)
Body
BACKGROUND: At the Committee’s December 6, 2023 meeting, Member McDonald presented the results of her investigation into ad insert rates for the Marco Eagle, the Coastal Breeze, and the Marco Gazette, with the Committee offering input on potential ways that one or more of these publications could assist in promoting the 2024 Marco-in-Bloom Contest. Ms. McDonald was also asked to inquire about potentially promoting the Contest in the MI Magazine as well.
The Committee agreed that promotion of the 2024 Marco-in-Bloom Contest should begin in mid-to-late January, and include the following:
1) Appearance at the January 22, 2024 City Council Meeting to publicly announce the Contest;
2) Committee attendance and dissemination of Contest announcement flyers to attendees of the weekly Marco Island Farmers' Market;
3) Committee-created articles announcing and describing the Contest for insertion in the Marco Eagle and the Coastal Breeze newspapers;
4) Activation of an online 2024 Marco-in-Bloom Contest Application Form accessible via the City's website, and;
5) Potential 1/4 page advertising inserts in one or more of the Island's local publications beginning in mid-to-late February, depending upon the number of Contest applications received.
In addition, Member McDonald was asked to contact City Parks, Recreation & Culture Manager Samantha Malloy to obtain her recommendations and guidelines for disseminating information at the weekly Farmers' Market.
Also, Member McDonald was asked to provide electronic versions of the Contest Application Form and the Contest announcement flyer to Public Works Director Justin Martin's office so that: 1) the Contest Application Form may be loaded onto the City’s website, and; 2) the Contest announcement flyer may be shared with members of the City's other volunteer Committees for their information, dissemination, and support.
Finally, Member McDonald was asked by the Committee to bring forward one or more proposed 2024 Marco-In-Bloom Contest Award Winner yard sign designs for discussion at the Committee's January 10, 2024 meeting. [1/10/24 UPDATE: Presentation and discussion of this item was rescheduled for the Committee’s February 7, 2024 meeting] [2/29/24 UPDATE: This item was continued to the Committee’s March 6, 2024 meeting]
FUNDING SOURCE / FISCAL IMPACT: N / A
RECOMMENDATION: Receive and review Member McDonald’s proposed yard sign designs.
POTENTIAL MOTION: None expected.